The old model is dead.  360 degree deals will be the norm.  But with WHOM?  New entities.  Just like Microsoft supplanted IBM, just like Google supplanted Yahoo, just like Apple supplanted Tower Records, unforeseen entities will eclipse the usual powers and rule in the future.  We're in an era of chaos.  But it won't last forever.  Just like only a handful of the millions of blogs get a disproportionate share of the hits, new companies will control the music sphere.  They'll have money.  Their charges won't starve on the street.  Musicians will give up income to get the reward.  But they'll believe they're getting a fair deal.  And, they will know exactly what their deal and revenue are.  This is what is going to appeal to the musician.  This transparency.  We're not talking indie labels running on a shoestring here.  Rather, well-financed companies that control talent.  A veritable cabal out to rape and pillage traditional powers all in the defense of the artist, for the benefit of the fan.  You've got to reference Irving Azoff again here.  What did the aforementioned Mr. Henley say at the Eagles' induction to the Rock and Roll Hall of Fame?  "He may be Satan, but he's OUR Satan?"  You want Satan on your team.  Someone who has a direct interest in your success.  And no one at a major label fits this paradigm.  Hell, they may not even be there when your record comes out, never mind your fifth.  And what can they do for you anyway? 

The new company, probably controlled by a youngster, will OWN Facebook.  I don't mean literally, just that it will be wired in the online sphere.  The new company will have a database of every music fan in the genres within which it operates.  It will know how to solicit and motivate without overpressuring.  It will be in the long haul business, not solely desirous of instant gratification.

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