Is this the future? Rocketboom, a highly popular video blog, used eBay to sell its premium ad space to the higher bidder. If that isn't an early sign of a pending shack-up, I don't know what is. Ad sellers today are clearly not efficient enough and don't provide a real marketplace for their customers. This may be the most effective way yet to supplant Google's dominance in the online advertising world.

"Baron also said that Rocketboom used eBay because conventional ad sellers moved too slowly. “We tried to go with ad sellers, but it was taking too long and our deadlines were never met,” he said. “We kept hearing that it was taking too much time for the advertisers and everyone else to understand how it could work.”

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