Blog advertising allows advertisers to tap into communities, mainly because blogs do community better than it's ever been done before.

 

Blogs have seemingly solved many of the problems associated with online communites. Many blogs require registration to post comments or to interact with the other members on the site. Comments are more easily moderated than on many message boards; I suspect that the reason why bloggers seem to be more diligent about moderating, dissuading trolls and generally keeping the community in good shape is that it requires a level of commitment to submit the commentary that seeds discussions. No one wants to spend hours posting original content and links, only to have a spammer load up the site with comment spam and kill any ensuing discussion. That's one of the reasons why I think blog communities are nicer and more conducive to discussion and the community spirit.

 

 

Why don't we take the time to master the skills we want to be proficient at.