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View Article  Costs for being public went up 33% in 2004
The average cost of being public in 2004 increased 33% over 2003 for a company with annual revenue under $1 bln, Foley & Lardner LLP says. Audit fees accounted for the largest out-of-pocket costs increases, with average audit fees for public companies with less than $1 bln of annual revenues increasing 96% to $1 mln in 2004 from $532,000 in fiscal 2003.
 
 
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View Article  Blogs Growing Into The Ultimate Focus Group .

Blogs Growing Into The Ultimate Focus Group (AdWeek.com)

In promoting a new calling plan this spring, U.S. Cellular wanted to reach college-age consumers and speak to them on their own terms. While normally that might mean convening focus groups, commissioning surveys and poring over market-research reports, the Chicago company's youth-focused ad agency, G Whiz, decided instead to listen to what their potential customers were saying on their blogs.

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Through Umbria Communications, a market-research firm in Boulder, Colo., G Whiz was able to eavesdrop on blog conversations. Umbria used linguistic analysis to ferret out U.S. Cellular's target group and collect cell-related blog postings. "We were more of a fly on the wall," said Bethany Harris, svp and director of client services at G Whiz in New York, a WPP Group shop.

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View Article  Journalists Read Blogs on a Regular Basis

Via  IT Facts :

A Euro RSCG Columbia study says that more than 51% of journalists use blogs regularly . 28% rely on blogs to help in their reporting duties. Journalists mostly used blogs for finding story ideas (53%), researching and referencing facts (43%) and finding sources (36%). 33% said they used blogs to uncover breaking news or scandals. Only 1% of journalists, however, found blogs credible.

The facts are of course interesting but the last statement is almost comical. Thank goodness we have journalists to give us the real facts! It's too bad that they could not be content to simply highlight the enormously valuable role that journalists play in filtering the hugh voulume of information found in blogs and give us the relevant pieces.

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View Article  A Nice Description of RSS
The reason we give RSS feeds so much of our face-time is because they give us exactly what we need to know from the voices we want to hear from as soon as it happens.
 
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Source link:  The Importance of RSS
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View Article  Important Commentary on Advertising and Blogs
I've been on the phone with a number of senior executives at major online agencies in the past few weeks, and all have agreed with this premise: great commercial publications are robust conversations between three parties: the publisher/author, the audience, and the marketer. Great publications attract marketing that not only respects that conversation, but also adds to it (within the accepted boundaries of what constitutes advertising, of course). That means that in an ideal world, marketers seek out good publications, just as publishers seek out advertisers who understand and honor the conversation a publication creates.
 
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View Article  Alternative Advertising Programs to Google AdSense

Here's a good list of alternative advertising programs to Google adsense. The list of almost 20 alternatives does a good job of comparing and contrasting each of them.

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View Article  The expanding RSS universe

http://www.siliconbeat.com/entries/2005/06/07/the_expanding_rss_universe.html

At some point, the numbers become so big that it's hard to know what to make of them, but we have a new data point from Bloglines about the size of the RSS world and the growth in publishing that supports it. The Ask Jeeves-owned service is announcing tomorrow that it has 500 million blog and news feed articles stored in its database. From the news release:

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"Bloglines' milestone reflects the meteoric rise in popularity of blogs as a new communication channel, the development of RSS-type technologies for content syndication, and the creation of user-friendly newsreaders to simplify the process of subscribing to blogs and news feeds of interest. Between January and June of this year, the size of the Bloglines index doubled. And each day Bloglines adds 2 million to 2.7 million new blog and news feed articles to the database, drawn from a diverse range of sources in many languages--from blogs about knitting to major online newspaper feeds."

On the one hand, it's not surprising. Mainstream publishers and Web site owners are embracing RSS at a furious pace -- far more quickly than Web-user demand would seem to merit. But it's easy to forget that it was a just a year or so ago that we were arguing over feed formats and wondering if RSS was going to break under its own weight.

PS: Speaking of RSS, we need a little help re-formatting one of our RSS feeds. If there's a feed-savvy reader out there who can help, please shoot Michael an email at mbazeley@mercurynews.com. Thanks.

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View Article  On Blogcrafting and Qumana

Each of us goes through a process of receiving and taking in information, digesting it and adding it together with other pieces of what we know, think, believe or wonder, and then we look for ways to transmit it out … to a colleague or a friend or a group or a network … via conversation or publishing something or leaving messages and other pointers to useful or potentially interesting information.

 

We all do it.  And to do it, we all locate, gather, store and remix all sorts of information.  And each of us do this in our own highly personalized way, which interacts a lot with how we think and how we feel our way through the information using a mouse, a keyboard and a screen

 

Each of us have our own customized version of locating information, copying it and pasting it somewhere, adding it to places where we packrat the information we are going to use (bookmarks, del.icio.us links or Furl links).  And, if we’re advanced users we may use some form of personal content management application and develop a personal knowledge work architecture and strategic business process.

 

But we don’t yet have an universally applicable, but extremely easy-to-use application that allows us to reshape our information processing habits into a smooth, flexible and versatile process.  The pencil and the ballpoint are such tools, but for an earlier, not-digital-and-electronic environment.  The pen, and eventually the ball-point pen, allowed great masses of people to start writing more and more easily, turning the process of expressing one’s thoughts, analyses, opinions and such into relatively trivial work (in the sense of taking ideas and information and turning them into material that was shareable, transmittable to other people for their consumption and use).

 

New tools and services are necessary to help people become more effective at functioning in the permanent white water of change and the ferocious, always-on flows of fresh information that characterize our information-saturated, increasingly Web-related lives.  The world of blogs is beginning to bring such tools and the issues of widespread usability – let’s call it blogcrafting - into the realm of individual authors, writers and knowledge workers.

 

Consider Qumana, for example … we want to turn the information that we take into new material that reflects what we think and/or believe,.  More often than not that involves gathering some pertinent information (via search or surfing or receiving incoming material that we have judged pertinent, and then applying uir thinking to that material

 

We re-mix .. or re-construct … information which we then pass on to our networks of collagues, customers or friends.  We do this with pen and paper when we’re in the cognitively more familiar environment we grew up with, and by sending them a brief note, our words with a link or a pointer to some additional information.

 

Qumana is a remixer .. a simple and easy-to-use application for assembling and reconstructing your thoughts as you are working in the ongoing flow of fresh information.  It’s design incorporates the drag n’ drop gesture, which cognitive scientists have concluded is a close mimicking of the body’s way of noticing and selecting something out of that ongoing flow of information.

 

From drag n’ drop to re-mixing and re-constructing … the content gathered by a user can be moved around, the author’s own words can be added, and additional content can be added or deleted with a click.

 

The user can also add keyword-based tags, either to support RSS feed and blog post aggregation or to initiate the use of granular keyword-driven advertising of any sort .. both functions which will find increasing usefulness where articles and other pieces of information are routinely posted to networks and become the newest bucket of bytes added to a never-ending, always churning flow of fresh information.

 

To become effective in these conditions of ongoing flow, a combination of easy and simple tools and the willingness to break old and perhaps laborious working habits   …. Copy this, go back to find that URL, which window was I in ?, open the blog’s editor, paste what I copied, switch windows, now where was I ?,  oh yeah, I want that too, copy, backtrack to the blog editor window, paste … all set, now write a couple of paragraphs …. Hey, can I move that picture to the other side … and so on.

 

Using Lektora and Qumana together offers a user an extremely streamlined and efficient process for staying focused and productive in the non-stop flow of information.  There’s a logical and smooth progression from input (both defined, customized input and the more unpredictable input derived from searching and surfing) through processing (the thinking and crafting of ideas and expression involved in creating and remixing content into a final blog post) to the publishing of the output .. to a blog post, as an email or saved to create a document of some sort.

 


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View Article  VCs looking at and investing in blogs
If you invest in social media, unless you actually are an active blogger, use all the tools, interact with the community, you won't really "get it". And guess who social media entrepreneurs are getting financing from: Brad Freld/Mobius -> Technorati, Newsgator, Feedburner; David Hornik/August Capital -> Technorati, 6AP; Steve Jurvetson/DFJ -> Technorati, SocialText; Fred Wilson/Union Square -> del.icio.us. Not to mention Esther Dyson, Joi Ito,... Of course there are, and will be, exceptions, but the most visible companies in the space have followed that rule to date.
 

 

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