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Monday, November 21
Rockeby offers 10-minute bird flu tests Ro...
by
fred
on Mon 21 Nov 2005 04:12 PM PST
Rockeby offers 10-minute bird flu tests Rockeby Biomed Ltd, a Singapore based biotech company, has generated significant interest worldwide for its bird flu tests. The company has the exclusive marketing and distribution rights to two rapid bird flu tests after signing a deal with Thailand-based manufacturer, Pacific Biotech Co Ltd. Rockeby has received the first stock of the test and is expected to begin distribution in South East Asia by December 1, 2005. Powered By Qumana
Rockeby offers 10-minute bird flu tests Ro...
by
fred
on Mon 21 Nov 2005 04:10 PM PST
I just noticed the interesting article below on the Biopeer blog. Go read it for the full story ....
Rockeby offers 10-minute bird flu tests Rockeby Biomed Ltd, a Singapore based biotech company, has generated significant interest worldwide for its bird flu tests . The company has the exclusive marketing and distribution rights to two rapid bird flu tests after signing a deal with Thailand-based manufacturer, Pacific Biotech Co Ltd. Rockeby has received the first stock of the test and is expected to begin distribution in South East Asia by December 1, 2005. Powered By Qumana
Sunday, November 20
Dianne Watts wins in Surrey
by
fred
on Sun 20 Nov 2005 06:56 PM PST
SURREY/CKNW(AM980) - Vancouver's not the only major city with a new Mayor. Watts' new Council will consist of Bob Bose, Judy Villeneuve, Judy Higginbotham, Marvin Hunt, Barbara Steele, Tom Gill, Linda Hepner and Mary Martin. McCallum, who currently Chairs the Translink Board, has been a strong supporter of the controversial plan to twin the Port Mann Bridge. He's also been criticized for how he handled an investigation into allegations of sexual harassment against a senior manager at City Hall. Surrey's six School Trustees are Pam Glass, Terry Allen, Shawn Wilson, Reni Masi, Heather Stilwell and Wayne Jefferson. Technorati tags: surrey watts Sunday, November 13
Track weblogs and monitor opinions
by
fred
on Sun 13 Nov 2005 11:46 PM PST
Weblogs have increasingly become an indispensable part of a complete understanding of online current awareness. As news breaks across the traditional offline and online media outlets, the weblog community offers discussion and opinions that add human context to events. Tracking weblogs can also be a very effective tool for monitoring unsolicited consumer opinions across a wide range of topics. Bloggers write about the subjects and products that matter most to them, and whether expressing positive or negative opinions, understanding and analyzing their output can be an extremely valuable tool. Powered By Qumana
Thursday, November 3
Lying And Memes
by
fred
on Thu 03 Nov 2005 04:27 PM PST
Source link: Lying And Memes The word and concept *meme* has been much tossed about for the past couple of years in the blogosphere. And what it means or doesn't actually mean has been much discussed. I think that the growing awareness of what many of us have believed for a while ... that *they* LIED TO US ... is now possibly becoming a meme. There are thousands of blog posts providing variations on the theme, hundreds of mainstream media stories - even a chuckle-inducing Economist cover showing Dubya being blown into a tattered state by the ill winds of truth. And then there's James howard Kunstler of Clusterfuck nation, in a rant of epic proportions titled They Lied To Us. Enjoy. . Powered By Qumana
Tuesday, November 1
Road Trip Pictures
by
fred
on Tue 01 Nov 2005 08:53 PM PST
From Ianiv and Arieanna's trip: Road Trip Pictures I just uploaded some pictures of the drive down to San Jose. All pictures of the trip will be in our Road Trip set. Some highlights:
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Friday, October 14
Earthquake in Pakistan
by
fred
on Fri 14 Oct 2005 12:04 PM PDT
MUZAFFARABAD, Pakistan (AP) - Rescue workers on Friday abandoned the search for any survivors trapped in the rubble of last week's earthquake, and a top UN official warned that reconstruction of the devastated region will cost billions of dollars and take up to a decade.
Weather forecasters warned that heavy rains expected in the quake zone this weekend could disrupt efforts to provide food and shelter to an estimated two million people ahead of the harsh Himalayan winter. Powered By Qumana
Wednesday, October 5
A Bloglines wish list
by
fred
on Wed 05 Oct 2005 10:54 PM PDT
Oh yeah, and somehow show a community view around an item (similar to the Sharpreader threading feature mentioned above, but in a different visual view)…see NusEye. Powered By Qumana
Monday, October 3
inline_01.jpg
by
fred
on Mon 03 Oct 2005 05:15 PM PDT
Is There Room for Another Retro People Hauler? I have to admit that I was a bit put off when GM announced it would be coming to market with its retro HHR. Its just that Chrysler's PT Cruiser made the new Chevy a bit of a "been there, done that" issue. But now that I've seen it on the road and spent a week behind the wheel, I think I came to my conclusion too quickly.  It offers a more truck-like stance than the PT, with a bolder, wider front grille, more muscular fenders and a lower, longer profile. Its circular rear lights, two per side, are fully integrated into the bodywork, giving an expensive, custom look. Powered By Qumana
Tuesday, September 20
Blogs: A Better Form of Community
by
fred
on Tue 20 Sep 2005 11:10 AM PDT
Blog advertising allows advertisers to tap into communities, mainly because blogs do community better than it's ever been done before. Blogs have seemingly solved many of the problems associated with online communites. Many blogs require registration to post comments or to interact with the other members on the site. Comments are more easily moderated than on many message boards; I suspect that the reason why bloggers seem to be more diligent about moderating, dissuading trolls and generally keeping the community in good shape is that it requires a level of commitment to submit the commentary that seeds discussions. No one wants to spend hours posting original content and links, only to have a spammer load up the site with comment spam and kill any ensuing discussion. That's one of the reasons why I think blog communities are nicer and more conducive to discussion and the community spirit. So what could be the next blog advertising USP? I'd argue that blogs do community better than anything that came before them. And I think that's worth something on today's media landscape. Powered By Qumana
Sunday, September 18
Taking the lead
by
fred
on Sun 18 Sep 2005 03:09 PM PDT
Tuesday, August 23
Word Of Blog - Advetsing for non-profits
by
fred
on Tue 23 Aug 2005 09:44 PM PDT
If you have a non profit you want to promote, go to Word Of Blog and post an advertisement for it along with a URL where you want to ad to link to. Word of Blog will host your ad, make it available to bloggers to post on their blogs, and track the blogs that post it and the click thrus they generate. Source link: A VC Word of Blog Powered By Qumana
Term sheet info from Brad Feld
by
fred
on Tue 23 Aug 2005 09:29 PM PDT
Jason and I hope you enjoyed reading our term sheet series at least as much as we enjoyed writing it. While we won’t be competing with our friend Jack Bauer for any drama awards (I tried to make it 24 posts, but could only get to 20, although there are 24 sections), we’ve tried to take a balanced and pragmatic approach to explaining the mysterious “VC term sheet.” Remember – we’re not lawyers (ok – Jason is) and this isn’t legal advice so you should not rely on it for anything, yada yada standard disclaimers follow. In other words, use at your own risk. For ease of reference, following are the various sections (linked to their corresponding post) that we covered. Conditions Precedent to Financing Proprietary Information and Inventions Agreement Initial Public Offering Shares Purchase No Shop Agreement (also Unilateral or Serial Monogamy) If you have any questions, comments, or suggestions for things we missed, email me anytime. We have had numerous requests for republishing this content – if you are interested, please contact me. We’re usually happy to oblige – we just want to make sure we know about it. Until next season … Powered By Qumana
Thursday, August 4
Technorati's State of the Blogosphere Report
by
fred
on Thu 04 Aug 2005 04:01 PM PDT
Dave Sifry , the CEO of Technorati , has published his latest State of the Blogosphere in two posts: Part 1: Blog Growth and Part 2: Posting Volume that looks at the growth of the Blogosphere over the past six months. Some fun facts (as of July 30, 2005) follow:
Dave has more coming this week (Part 3, coming tomorrow, includes the growth of tagging). Powered By Qumana
Monday, July 18
Blog software comparison chart
by
fred
on Mon 18 Jul 2005 09:16 AM PDT
If you are comparison shopping for the best blog software out there. The link below gives lays out all the features. Click here: Blog software comparison chart Powered By Qumana
Thursday, July 14
The Web bears the stongest inflluence on consumers
by
fred
on Thu 14 Jul 2005 11:18 PM PDT
The Web bears more influence over consumer purchases than TV and print ads, according to DoubleClick's third Tourchpoints study. Out of 10 product and service categories, those with the highest online purchase influence also had the highest ad dollars committed to the channel. DoubleClick surveyed Greenfield Online's opt-in panel of 2,110 U.S. adults about their purchases within 10 categories over the previous six months. DoubleClick and ROI Research analyzed results focusing on three phases of the purchase process: initial awareness, information gathering, and purchase decision. Company Web sites rank among the top-four touchpoints for further learning toward an eventual purchase in eight of 10 product and service categories. Travel, credit card and banking categories score the highest influence for further learning on company Web sites.
Categories that scored higher influence on the Web also have a higher commitment of online ad spending. "If consumers are exposed to more advertising, more of them are going to cite Internet advertising as an awareness factor," Rick Bruner, director of research at DoubleClick, told ClickZ Stats. "I will concede that the Internet is more likely to work more for certain products than others." Prescription drugs don't follow the advertising rule; 75 percent of respondents cite their doctor as the greatest influence in their purchase decision. "There's an indirect effect that Internet advertising can have there," says Bruner. Brick-and-mortar locations rate high on purchase influence for home improvement products (56 percent); consumer electronics (39 percent); and personal and home care products (36 percent). Powered By Qumana
Tuesday, July 5
Saturday, June 25
Costs for being public went up 33% in 2004
by
fred
on Sat 25 Jun 2005 10:53 AM PDT
The average cost of being public in 2004 increased 33% over 2003 for a company with annual revenue under $1 bln, Foley & Lardner LLP says. Audit fees accounted for the largest out-of-pocket costs increases, with average audit fees for public companies with less than $1 bln of annual revenues increasing 96% to $1 mln in 2004 from $532,000 in fiscal 2003. Source link: Costs for being public went up 33% in 2004 Powered By Qumana
Wednesday, June 22
Blogs Growing Into The Ultimate Focus Group .
by
fred
on Wed 22 Jun 2005 11:49 PM PDT
Blogs Growing Into The Ultimate Focus Group (AdWeek.com)
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Journalists Read Blogs on a Regular Basis
by
fred
on Wed 22 Jun 2005 10:03 AM PDT
Via IT Facts :
The facts are of course interesting but the last statement is almost comical. Thank goodness we have journalists to give us the real facts! It's too bad that they could not be content to simply highlight the enormously valuable role that journalists play in filtering the hugh voulume of information found in blogs and give us the relevant pieces.
Technorati Tags : blogs, journalists Powered By Qumana
Tuesday, June 21
A Nice Description of RSS
by
fred
on Tue 21 Jun 2005 06:44 PM PDT
The reason we give RSS feeds so much of our face-time is because they give us exactly what we need to know from the voices we want to hear from as soon as it happens. Powered By Qumana
Monday, June 20
Important Commentary on Advertising and Blogs
by
fred
on Mon 20 Jun 2005 08:59 AM PDT
I've been on the phone with a number of senior executives at major online agencies in the past few weeks, and all have agreed with this premise: great commercial publications are robust conversations between three parties: the publisher/author, the audience, and the marketer. Great publications attract marketing that not only respects that conversation, but also adds to it (within the accepted boundaries of what constitutes advertising, of course). That means that in an ideal world, marketers seek out good publications, just as publishers seek out advertisers who understand and honor the conversation a publication creates. Source link: http://fmpub.net/archives/2005/05/vp_market.php Powered By Qumana
Sunday, June 19
Friday, June 10
The expanding RSS universe
by
fred
on Fri 10 Jun 2005 11:52 PM PDT
http://www.siliconbeat.com/entries/2005/06/07/the_expanding_rss_universe.html At some point, the numbers become so big that it's hard to know what to make of them, but we have a new data point from Bloglines about the size of the RSS world and the growth in publishing that supports it. The Ask Jeeves-owned service is announcing tomorrow that it has 500 million blog and news feed articles stored in its database. From the news release: "Bloglines' milestone reflects the meteoric rise in popularity of blogs as a new communication channel, the development of RSS-type technologies for content syndication, and the creation of user-friendly newsreaders to simplify the process of subscribing to blogs and news feeds of interest. Between January and June of this year, the size of the Bloglines index doubled. And each day Bloglines adds 2 million to 2.7 million new blog and news feed articles to the database, drawn from a diverse range of sources in many languages--from blogs about knitting to major online newspaper feeds." On the one hand, it's not surprising. Mainstream publishers and Web site owners are embracing RSS at a furious pace -- far more quickly than Web-user demand would seem to merit. But it's easy to forget that it was a just a year or so ago that we were arguing over feed formats and wondering if RSS was going to break under its own weight. PS: Speaking of RSS, we need a little help re-formatting one of our RSS feeds. If there's a feed-savvy reader out there who can help, please shoot Michael an email at mbazeley@mercurynews.com. Thanks. Powered By Qumana
Thursday, June 9
On Blogcrafting and Qumana
by
fred
on Thu 09 Jun 2005 04:02 PM PDT
Each of us goes through a process of receiving and taking in information, digesting it and adding it together with other pieces of what we know, think, believe or wonder, and then we look for ways to transmit it out … to a colleague or a friend or a group or a network … via conversation or publishing something or leaving messages and other pointers to useful or potentially interesting information. We all do it. And to do it, we all locate, gather, store and remix all sorts of information. And each of us do this in our own highly personalized way, which interacts a lot with how we think and how we feel our way through the information using a mouse, a keyboard and a screen Each of us have our own customized version of locating information, copying it and pasting it somewhere, adding it to places where we packrat the information we are going to use (bookmarks, del.icio.us links or Furl links). And, if we’re advanced users we may use some form of personal content management application and develop a personal knowledge work architecture and strategic business process. But we don’t yet have an universally applicable, but extremely easy-to-use application that allows us to reshape our information processing habits into a smooth, flexible and versatile process. The pencil and the ballpoint are such tools, but for an earlier, not-digital-and-electronic environment. The pen, and eventually the ball-point pen, allowed great masses of people to start writing more and more easily, turning the process of expressing one’s thoughts, analyses, opinions and such into relatively trivial work (in the sense of taking ideas and information and turning them into material that was shareable, transmittable to other people for their consumption and use). New tools and services are necessary to help people become more effective at functioning in the permanent white water of change and the ferocious, always-on flows of fresh information that characterize our information-saturated, increasingly Web-related lives. The world of blogs is beginning to bring such tools and the issues of widespread usability – let’s call it blogcrafting - into the realm of individual authors, writers and knowledge workers. Consider Qumana, for example … we want to turn the information that we take into new material that reflects what we think and/or believe,. More often than not that involves gathering some pertinent information (via search or surfing or receiving incoming material that we have judged pertinent, and then applying uir thinking to that material We re-mix .. or re-construct … information which we then pass on to our networks of collagues, customers or friends. We do this with pen and paper when we’re in the cognitively more familiar environment we grew up with, and by sending them a brief note, our words with a link or a pointer to some additional information. Qumana is a remixer .. a simple and easy-to-use application for assembling and reconstructing your thoughts as you are working in the ongoing flow of fresh information. It’s design incorporates the drag n’ drop gesture, which cognitive scientists have concluded is a close mimicking of the body’s way of noticing and selecting something out of that ongoing flow of information. From drag n’ drop to re-mixing and re-constructing … the content gathered by a user can be moved around, the author’s own words can be added, and additional content can be added or deleted with a click. The user can also add keyword-based tags, either to support RSS feed and blog post aggregation or to initiate the use of granular keyword-driven advertising of any sort .. both functions which will find increasing usefulness where articles and other pieces of information are routinely posted to networks and become the newest bucket of bytes added to a never-ending, always churning flow of fresh information. To become effective in these conditions of ongoing flow, a combination of easy and simple tools and the willingness to break old and perhaps laborious working habits …. Copy this, go back to find that URL, which window was I in ?, open the blog’s editor, paste what I copied, switch windows, now where was I ?, oh yeah, I want that too, copy, backtrack to the blog editor window, paste … all set, now write a couple of paragraphs …. Hey, can I move that picture to the other side … and so on. Using Lektora and Qumana together offers a user an extremely streamlined and efficient process for staying focused and productive in the non-stop flow of information. There’s a logical and smooth progression from input (both defined, customized input and the more unpredictable input derived from searching and surfing) through processing (the thinking and crafting of ideas and expression involved in creating and remixing content into a final blog post) to the publishing of the output .. to a blog post, as an email or saved to create a document of some sort.
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Monday, June 6
VCs looking at and investing in blogs
by
fred
on Mon 06 Jun 2005 10:59 PM PDT
If you invest in social media, unless you actually are an active blogger, use all the tools, interact with the community, you won't really "get it". And guess who social media entrepreneurs are getting financing from: Brad Freld/Mobius -> Technorati, Newsgator, Feedburner; David Hornik/August Capital -> Technorati, 6AP; Steve Jurvetson/DFJ -> Technorati, SocialText; Fred Wilson/Union Square -> del.icio.us. Not to mention Esther Dyson, Joi Ito,... Of course there are, and will be, exceptions, but the most visible companies in the space have followed that rule to date. Source link: Why are There So Many VC Blogs
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Sunday, May 29
New VC Bloggers - Price, Beisel, O'Donnell
by
fred
on Sun 29 May 2005 03:51 PM PDT
New VC Bloggers - Price, Beisel, O'Donnell http://feeds.feedburner.com/FeldThoughts?m=404 For those of you that like to read about entrepreneurship and venture capital from a VC?s perspective, three younger VC?s have recently started blogging. Will Price: Will is a Senior Vice President at Pequot Ventures. Last month I led a financing for Klocwork which Pequot had originally spun out of Nortel and have been working with Will and Karen White on the company. Will and I have plenty of two degree of separation action ? he used to work with Seth Levine (who works for me at Mobius) at Morgan Stanley and my first company (Feld Technologies) was bought by Will?s boss at Pequot, Jerry Poch (Jerry and I have had a few monster hits together - including Service Metrics ? along with some crummy failures ? can anyone say Guggenheim.com (Rex - stop snickering)). David Beisel: David is an associate at Masthead Venture Partners. They led the recent round in NewsGator. David has been working with me, Seth, and Rich Levandov on the company. Charlie O?Donnell: Charlie is an analyst for Union Square Ventures. While I haven?t yet worked with Charlie, I?d met him a few times when he was at GM Asset Management (they are one of our LPs) and I?ve worked closely with Fred Wilson from Union Square Ventures on a number of companies, including Return Path. You?ll definitely get a different perspective on the venture capital business through the eyes of this younger crowd (god ? it?s scary that I?m now part of the ?older crowd?.) Welcome guys. Powered By Qumana
The Value of Variety
by
fred
on Sun 29 May 2005 11:06 AM PDT
Online shoppers are not just buying the same stuff for less money. They are buying different stuff. And they are much more likely to be getting exactly what they want than are off-line shoppers. Wal-Mart has low prices, but Walmart.com carries six times as many items as the largest Wal-Mart store, the article says. ''Amazon's slogan is world's biggest selection, not world's cheapest prices,'' said Professor Brynjolfsson, who has done pioneering research on information technology and productivity. You are not only more likely to find what you are looking for online. You are more likely to discover something you like that you did not already know about, Professor Brynjolfsson said. Partly through links and referrals, the Internet increases sales of obscure products. In 1997 and 1998, in the early days of Internet commerce, The MIT Press reported 12 percent annual increases in sales of backlist books, thanks to Internet retailers. People are really happy to find obscure books, and would be willing to pay far more for them. Economists have examined this and have estimated just how much better off consumers are because of the variety available online. They looked specifically at ''obscure titles,'' books that rank below the top 100,000 in Amazon.com sales and probably would not be carried in a traditional bookstore. (The typical Barnes & Noble or Borders superstore carries about 100,000 titles, while large independent bookstores stock about 40,000.) Using Amazon rankings and publisher data on 324 titles, the researchers determined that nearly half the book sales at Amazon, 46 percent in 2000, were of obscure titles. And those benefits add up to big money -- around $1 billion in 2000. By comparison, Amazon's lower prices saved consumers about $100 million that year. The same thing is almost certainly going on for goods like music CD's and DVD's. More speculatively, he suggests, we can imagine something similar happening with job services like Monster or even online dating markets. This study was done at this time last year before weblogs really came into the mainstream. What can said about blogs and variety?
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Wednesday, May 25
A new advertising agency organized to use blogs has opened
by
fred
on Wed 25 May 2005 11:35 PM PDT
A new agency has opened its doors in D.C. to offer online creative and media services around public policy issues. Next Generation Advertising's head is Richard Pollock, a former EVP for Shandwick Public Affairs and producer for ABC's "Good Morning America". Next Generation Advertising launches with a focus on rich media, in particular video. Executives declined to name specific clients, but said the firm's current work includes video campaigns on environmental issues and foreign policy. Pollock is pitching Next Generation as a way for policy organizations to employ video without the constraints of the :30 spot, or the bloated budgets of broadcast advertising. The agency's media services include advertising on blogs via the BlogAds network. Eyeblaster provides rich media ad creation and trafficking. "The whole notion of viral campaigns, of using blogs and bloggers to talk about your issues... all of those strategies are what we want to get people to appreciate," Pollock said. Powered By Qumana
Test Post
by
fred
on Wed 25 May 2005 03:23 PM PDT
 Jurors who deliberated for about 11 hours also found Clifford Sleigh guilty of aggravated sexual assault in the September 1992 death of the little girl everyone affectionately knew as Punky. First-degree murder carries an automatic sentence of life in prison. Powered By Qumana
Thursday, May 19
Blogs and MSM really go hand in hand
by
fred
on Thu 19 May 2005 08:40 AM PDT
Below is a nice comment that descirbes the relationship between Mainstream Media and blogs. It is foolish to think that blogs will replace the MSM. Blogs are part of the Long Tail, added information that provides commentary, validation and perspective. The MSM provide the basic story and if you want more information, you go to blogs. Quote:
Source link: Lance Mannion All we know is what we read Powered By Qumana
Friday, May 13
Keyword Search Prices Surge
by
fred
on Fri 13 May 2005 09:30 AM PDT
In a sign that Google (YHOO:Nasdaq - news - research) and Yahoo! (YHOO:Nasdaq - news - research) have gotten off to a strong start in the search business, the prices that advertisers paid for keywords used in Internet searches rose 11% in April from March, the biggest month-over-month gain since last October. The figures -- compiled by Fathom Online, which tracked 500 terms in eight categories -- show that average prices paid on search keywords rose to $1.95 in April from $1.75 in March. That's more than double the 5.4% average monthly growth rate that keyword prices have seen since the company began tracking the data last September. Read more here. Powered By Qumana
Friday, May 6
Young adults want the news but go to the Web
by
fred
on Fri 06 May 2005 04:01 PM PDT
A new generation of technology-savvy young people are getting their news in ways that threaten the very viability of newspapers and other traditional news media, according to a study commissioned by the Carnegie Corporation of New York. The survey of 18-to-34-year-old finds, for instance, that just 19% read a newspaper daily, 17% read it once a month or less -- and 12% said they "never" read a paper to get their news. By contrast, 44% of the young people visited a Web news portal every day, and 37% watch local TV news daily. There's a little bit of good news for newspapers in the report, which has not yet been officially released but is available on Carnegie's Web site. For one thing, more than half of the respondents told the survey they trust newspapers "a lot." But stop the presses: The 25-to-34-year-olds in the surveyed group said the Internet is as trustworthy as newspapers. And more than half of the heaviest newspaper users among young adults predicted that in the next three years they will be accessing the Web more for news. The report states that the common industry explanation that young people aren't reading newspapers because they're not that interested in the news itself is wrong. The survey, conducted in May 2004 by Frank N. Magid Associates, shows 18-to-34-year-olds want news, but most of them don't see a need to get it from a newspaper. As an industry, newspapers in particular are doing a poor job of responding to the new market pressures, said a former Washington Post reporter: "Here's this huge revenue opportunity that has moved to Yahoo. Yahoo is having these amazing [financial] quarters. And the newspaper industry response to that is to trim the staff of their online news sites because they want to keep their bottom line. Read the full article here: Carnegie Study Young Adults Are 'Abandoning' Paper Powered By Qumana
Google Targets Ads by Site, Sells by CPM
by
fred
on Fri 06 May 2005 03:45 PM PDT
Source link: Google Targets Ads by Site, Sells by CPM The company expects to roll out site targeting to all advertisers within a few weeks. The move, apparently designed to attract more branding-oriented advertisers, is likely to send shockwaves through the industry, as advertisers have long sought such a feature. In the past, media sellers have typically said site targeting would add too much complexity and would be technically difficult to implement. Powered By Qumana
Is online advertising moving to CPM model?
by
fred
on Fri 06 May 2005 12:29 PM PDT
Dave Morgan is IMO one of the most knowledgeable wrtiers on the topic of online advertising and he is predicting some big changes. Please read. There's been no shortage of extraordinary industry news over the past two weeks. Not only did Google and Yahoo! report enormous quarterly earnings to kick off the year, the Interactive Advertising Bureau (IAB) reported 2004 online ad spending was even bigger than it'd originally projected. AD:TECH San Francisco, something of an industry bellwether, was jammed with over 6,500 people and will move to the Moscone Center next year -- a far cry from the table-top displays at the first AD:TECH back in the late '90s. In traditional media, the week was full of announcements and pronouncements about the health of the newspaper industry. The Audit Bureau of Circulations released its semi-annual circulation figures... and they were bad. Across the board, and with very few exceptions, newspaper publishers experienced the largest drops in reported circulation in 10 years. The decline appears to be accelerating. The biggest news (in my mind) was Google's launch of site-based targeting in its ad network. The new offering permits advertisers to deliver graphical ads targeted to particular pages on specific sites. Most important, the ads will be sold on a CPM (define) basis, so advertisers pay not for clicks or conversions but for presenting ads to online audiences. Read the full article here: Impressions Count Powered By Qumana
Sunday, April 24
Expensive Clutter: The Next Inventory Problem
by
fred
on Sun 24 Apr 2005 11:56 AM PDT
This article can be found online at the following location: Online advertising is facing a significant inventory problem this year and next. Online ad budgets are growing faster than online audiences. This means the most trusted, most trafficked sites are selling out their most valuable inventory. Pamela Parker wrote a great column on the issue last week. The numbers don't lie. Among the industry analysts Pamela quoted in her column was Piper Jaffrey's Safa Rashtchy. Rashtchy noted U.S. consumer Internet activity (proprietary usage index based on Nielsen//NetRatings panel data) was down almost 3 percent last month. Meanwhile he and every other analyst covering this industry are predicting U.S. online ad expenditures will grow at least 25 percent this year. Powered By Qumana
Sunday, April 17
Blog RSS Promotion with RSS Submit Version 1.10
by
fred
on Sun 17 Apr 2005 11:07 AM PDT
Below is a nice piece on using RSS submission tools to push you feeds out there faster by T. L. Pakii Pierce. Source link: http://blogforfunandprofit.blogware.com/blog/_archives/2005/4/15/586322.html Powered By Qumana
Steve Rubel Has A Few Important Items About Blogs to Report
by
fred
on Sun 17 Apr 2005 11:01 AM PDT
Some interesting news items reported by Steve Rubel in the last few days in his Micro Persuasion blog.
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Economics of News (Not Newspapers)
by
fred
on Sun 17 Apr 2005 10:47 AM PDT
Via Dan Gilmore's blog on Grassroots journalism.
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